Research Outline

Wellness tourism has been rapidly developing against the backdrop of health crises such as lifestyle-related diseases, chronic illnesses, and rising obesity rates. For this emerging tourism industry to achieve sustainable growth, understanding tourists’ behavioral patterns is essential.
Currently, I am examining the factors influencing tourists’ intention to revisit wellness tourism destinations and the mechanism behind the formation of destination loyalty through empirical analysis from both macro and micro perspectives.
Through this research, I aim to provide valuable insights for destination marketing managers and service providers in wellness tourism, helping them strategically allocate resources and maximize profits.